Yesterday I took a one day trip to Honolulu. About a month ago as I was thinking about what I need to set up for my career in real estate, I knew I needed a system for keeping in touch with people. The agent who sold us our house in Maui is Jeanne Vance. She has become a friend and mentor. She has stressed the importance of building your referral business. Over the years, she has used a great system developed by Brian Buffini. The Buffini system emphasizes personal touch with clients through handwritten notes. It is true, there is nothing like a handwritten personal note of appreciation. And with holiday cards approaching, I decided that I needed something better. So I went searching. It was a not a very successful search. And then a “nearly-junk” email came to my inbox. I had signed up for this guys newsletter a while ago. He only had monthly newsletters that occasionally had good info so I hadn’t unsubscribed.
He was pushing “SendOutCards”. I attended a 1 hour webinar and learned about the product. Yes, it would meet my needs as a real estate agent. Basically it allows you to select a card from over 8000, write a personal note in your own handwriting “font” and have a real card sent. You can set up campaigns that allow you to send the note to a whole group of people. You can upload your own pictures on the cards. It tracks every card you send to everyone. The business is promoted through classic MLM (multi-level-marketing)schemes. Cards cost between $1-1.50 each plus postage. But no searching drug stores for cards, keeping card inventory, hand writing or stamps. That is all done for you.
So I signed up. And I signed up as a distributer. Heck, why not see if I can get some $$$ back. I really like the product. It is not for everyone and that is great. For people that send 50 Christmas cards and 20 other cards during the year, it is probably not cost effective. I’ve got a couple other real estate people interested.
Anyway, yesterday was a seminar for SendOutCards in Honolulu. I decided at the last minute to go to pick up tips for my using it in my real estate business. Flew out at 6am and back at 6pm. I was able to get airfare for $105 but spent nearly that in taxi fare! It was an okay seminar. A little too much “change your life” junk for me but I did achieve my goals and met some nice people. And I do think SendOutCards is a great product and something I can really use (see confessions). Another tool to use to keep in touch with people. I’d be happy to step anyone through it’s features.
Gecko Update – Luckilo and the Bee are doing great. The Bee is a great hunter of bugs and entertains us while we watch TV. Luckilo stays primarily in the entry hall. Peter laughed at me when I left the entry light on so bugs would go over to Luckilo’s area. We have another baby we see occasionally too that we’ve nicknamed Tiny (even smaller than Luckilo and The Bee). I told Peter “With 2 kittens and 3 geckos we have a Full House!”.
BTW- something is wrong with my browser/blogger so I don’t have the normal editting features. Sorry for no links or highlights.